Plum 2% Niacinamide & Rice Water Simply Bright Face Wash 100ml

Brightens Skin: Powered by 2% Niacinamide, this face wash tackles dullness, leaving skin fresh and bright.Softens Skin Texture: Rice Water and Rice Ferment Extract help smoothen uneven skin, with Inositol (Vitamin B8) boosting elasticity.Reveals Clean, Refreshed Skin: Gently cleanses dirt and impurities without stripping natural oils, thanks to hydrating ingredients like hyaluronic acid and pro-vitamin B5.Gentle Yet Effective: The sulfate-free, non-drying formula is suitable for all skin types, providing a healthy, bright, and balanced feel.How to Use: Lather on a wet face, rinse off, and pat dry. Follow with toner, serum, moisturizer, and sunscreen (in the AM). Use twice daily for best results, applying a coin-sized amount.Safety Information:External Use OnlyIngredients:Aqua, Cocamidopropyl Betaine, Acrylates Copolymer, Coco Glucoside, Sodium Cocoyl Glycinate, Glycerin, Niacinamide, Triethanolamine, Rice Ferment Filtrate (Sake), Oryza Sativa (Rice) Extract, Capryloyl/Caproyl Methyl Glucamide, Lauroyl/Myristoyl Methyl Glucamide, Phenoxyethanol, Ethylhexylglycerin, Olive Oil PEG-7 Esters, Styrene/Acrylates Copolymer, Disodium EDTA, Sodium Hyaluronate,Fragrance, Panthenol, Butylene Glycol, Tocopheryl AcetateDirections:Lather the face wash on a wet face, rinse off, pat dry, and follow with toner, serum, moisturizer, and sunscreen (in the AM); for the PM, follow with a toner, serum, and moisturizer; for best results, use twice daily, applying a coin-sized amount.